Identifying the Gap Between the Available and the Searched Content

You can use the Analytics user interface to identify the content that users are looking for and that is missing, not found, or harder to find. The following procedures provide simple examples of how you can do this.

Identifying missing content

1. Open the Analytics user interface (see Opening the Analytics User Interface).

2. In the Popular list, click Queries or Keywords.

3. In the filter selector area on the left, click Misc Filter to expand the filter box.

4. Select the No results returned check box.

5. Review the Top <Popular> list to see the most frequent queries or keywords for which no results were returned.

   You can forward a relevant summary of missing content to the people who can improve existing or create new content to fill the knowledge gap.

   You can also use this information to feed the Coveo thesaurus to increase the number of successful queries (see Adding Thesaurus Entries From the Administration Tool).

Identifying harder to find content

1. Open the Analytics user interface (see Opening the Analytics User Interface).

2. In the Popular list, click Queries or Keywords.

3. In the filter selector area on the left, click Misc Filter to expand the filter box.

4. Select the User switched to next page or the User changed the query or both check boxes.

5. Review the Top <Popular> list to see the most frequent queries or keywords for which the user worked harder.

   You can forward a relevant summary of hard to find content to the people who can improve existing or create new related content.

   You can also use this information to feed the Coveo thesaurus to increase the number of successful queries (see Adding Thesaurus Entries From the Administration Tool).